Case Studies

Business Administration and Marketing Management

How Voice in Bloom has helped other businesses

Marketing & Business Support for Commercial Construction Firm

PROJECT DETAILS:

A commercial construction firm was in need of marketing support for their small business. Like many small businesses, they did not have a marketing department and employees often juggled multiple roles and functions within the business. The owner was looking for a marketing director who could be creative, efficient, and detailed in helping them create project profiles, organize their marketing assets, assist with proposal creation, coordinate with clients and take photos of completed projects, and keep their website maintained.

Voice in Bloom was able to assist and exceed their expectations. In addition to the tasks above, Voice in Bloom has also performed the following for the client:  created a time-lapse video of a construction project, designed a new website for their business, managed their social media accounts, set up profiles on multiple college career sites and managed the recruitment process to attract talent for a summer internship, and worked with vendors to keep consistent branding throughout all marketing collateral including signage, business cards, apparel, and other materials.

SOFTWARE USED:

  • Mac OS and Windows OS
  • Office 365
  • Procore
  • WordPress
  • Dropbox
  • Google Analytics
  • College Career Services Platforms such as Handshake and Symplicity

PROJECT RESULTS:

The commercial construction firm was able to have marketing support on an as-needed basis. From working with internal clients, external clients, and vendors, Voice in Bloom was able to provide unique expertise in a variety of areas that fit the clients' needs.

Interim Director of Development

PROJECT DETAILS:

A well-established nonprofit was preparing for multiple fundraising events and a key member of their Development team, the Director of Development, was on maternity leave. In need of short-term assistance, the nonprofit hired Voice in Bloom to support their Development team in the planning and implementation process of their upcoming fundraising events and other outreach initiatives. This was a three-month on-site project working closely with a team of seven.

Skills utilized during this project included strong written and verbal communication, research, and selection of an online auction platform, assistance with online silent auction setup and organization of auction items, designed flyers, compiled sponsor packets, brainstormed ideas for postcard campaigns, generated reports, attended events and assisted attendees, and provided detailed documentation.

 

SOFTWARE USED:

  • Windows OS
  • Office 365
  • GiveSmart
  • The Raiser's Edge

PROJECT RESULTS:

The Development team was able to exceed their fundraising goals in multiple events. A new fundraising event for the nonprofit was filled to capacity and their first online silent auction was a success. They were able to utilize Voice in Bloom's specialized skill set and remain in balance while their team member was on maternity leave.

Marketing Support for Commercial Brokerage Firm

PROJECT DETAILS:

A full-service commercial brokerage firm was in need of marketing support to create listing flyers, manage multiple listing databases, and to perform website updates. Voice in Bloom was selected to support them with these tasks.

Skills utilized during this project included strong written and verbal communication, research, attention to detail, project management, and creativity.

 

SOFTWARE USED:

  • Mac OS
  • Web-based Commercial Real Estate Databases for CoStar, LoopNet, Georgia.org, OfficeSpace.com, and CREXi.
  • WordPress
  • Dropbox
  • Google Analytics
  • Microsoft Word and PowerPoint

PROJECT RESULTS:

The commercial brokerage team can focus on what they do best - growing their business and servicing clients. With Voice in Bloom's assistance, their property listings are reviewed on a consistent basis and managed in 9 databases. Flyers are created promptly so brokers can review and provide feedback. Their website provides the most current listing flyers and information for clients to view.

"Christy has been a pleasure to work with in focusing our marketing efforts. She has brought new ideas and fresh perspectives to the ways we present ourselves to clients, prospects and the general public. I highly recommend Christy and her marketing services."

David Strickland
Medical and Office Broker, Quantum Commercial Real Estate

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